businesses to establish a stronghold in the market and boost sales? Offering higher customer satisfaction is the best way to get positive word of mouth for your brand. And positive word of mouth means improved brand reputation. People trust recommendations more than they trust ads or promotional content. When they hear positive comments about your brand from someone they know, they’re more likely to believe that your brand is a valuable platform to purchase from. And based on this belief, they happily take action on your website. This means that by offering a good user experience, you can attract positive WOM from your existing customers.