The value of the Internet home improvement industry - live well, how to develop from a Weibo account to an Internet company with more than 8 million users? Here is an analysis report waiting for you to review. Experience model: iPhone Xs System version: iOS 12.1.2 Product version: 3.13.0 Experience time: 2019.1.25~2019.1.30 1. Product Overview Slogan: Your Home Guide Product positioning: home sharing community + e-commerce platform Business model: brand cooperation e-commerce, advertising, designer certification Users: Sumitomo (ordinary users), brand merchants, design companies/designers The core of the platform is high-quality home content. Users can exchange home improvement experience, find designers, and buy home items on the platform.
Before the app was launched, there was already a large amount of high-quality content and a group of UGC users, and the cold start was completed with the fans of the official account. High-quality image and text sharing, good community atmosphere, bring phone number list very accurate traffic. Founder Feng Su called this model "high-quality production users, driving hundreds or even thousands of generations of consumer users." 2. Macro market and product development 2.1 Macro market (1) People are getting more and more housing quality, aggravating industry upgrading According to the survey of the average age of home buyers in major countries, the average age of Chinese
people buying a house for the first time is only 27 years old. According to the HSBC report, the homeownership rate of "Millennials" born in the 1980s and 1990s in China has reached 70%. More than 91% of the post-80s and post-90s without housing plan to buy a house in the next five years, and the demand for self-occupation is strong. According to Baidu Big Data, 25-34-year-olds account for the highest proportion (38.4%) of home buyers in my country. China's real estate industry has gradually entered a new era of "housing and not speculating". Real estate has returned from financial attributes to residential consumption attributes, with more emphasis on quality.