Sometimes it has to be right now Anyone who is on a business trip and forgot their mobile phone charger will not order their spare part online at the best price and wait with an empty battery until it is there. Stationary retail is and will remain the place where consumers get what they need – here and now. What does Near Me search mean for your retail strategy Google searches with a local reference have increased enormously as of Almost every second search percent in the US is now a Near Me search such as supermarket near me. That is times as much as five years ago. This trend can also be seen in Germany. Here consumers are looking for nearby i.e. specifically for supermarket nearby pharmacy nearby or for charger nearby to name a few examples.
It doesn t always have to be a Google search along the lines whatsapp mobile number list of near by. Consumers with a local purchase intention use map apps such as Google Maps and Apple Maps as well as navigation devices and recommendation portals to search. The Near Me search has become synonymous with those searches that have a local connection and often result in an immediate purchase. This can be a question about a hardware store on Google apps like Yelp or the navigation device or even a voice search like Hey Siri where is the nearest pharmacy. You realize that local search will play an important role in your retail marketing strategy Near Me searches are an opportunity to engage customers and increase sales. The potential to increase sales Every fourth Near Me search goes to retailers For Germany we looked at the top searches in that included nearby.
For this we used the analysis tool Ahrefs. Out of these results the following entries are related to retail What is noticeable We most often search for retailers nearby More than every fourth query with nearby out of is related to retail retail searches. The monthly search volume for retail searches is and thus accounts for. percent of the volume of the top German Near Me searches. Near Me searches for retailers are therefore the most common ahead of searches for restaurants cafes etc. When searching for retailers brand loyalty is stronger A little less than half. percent of the search volume in relation to retail is recorded by searches that are related to a brand and specifically ask for aldi nearby lidl nearby or ikea nearby...