Netflix Rolls Out 'Play Something' Feature on Android Smartphones

Binge-watching Netflix on your smartphone could not be got easier. The streaming service enables some Android app users to attempt 'Play something', which is a feature that recommends content for you to watch.

The feature is already available on Netflix TV apps however it's solely being tested on chosen Android users for now, before a wider rollout. If you've been selected, you'll see the Play something button visible on each adult and kid profile.

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The 'Play Something' feature uses your viewing history and algorithms to suggest movies, documentaries, and television shows that you simply would possibly like. Hit the Play something button and you'll jump right in, no endless scrolling required.

Don't like what you see? With another click, Netlfix will choose something else – this can either be from your queue, something you haven't finished watching, or something else new depending on your viewing habits. Given the increase in rival streaming services equivalent to Disney+, Apple TV+, and Amazon Prime Video, Netflix seems to be trying to find additional strategies to tell apart itself from the competition. What will be the reaction of the competitors?

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