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Smartphone Industry Revenues in Q1 2021 dominated by iPhone 12 Series


iPhone 12 Seriies


According to Counterpoint research on international handset Model Tracker, Q1 2021, Apple’s iPhones dominated the popular models’ list for Q1 2021 each in terms of volume likewise as value. Hereby capturing over 30% of the smartphone industry revenues for the first quarter in 2021.



Top 10 Smartphones by revenue and volume share Q1 2021s
Source: Counterpoint Research


Analysis by Revenue



the world smartphone revenues crossed the $100-billion mark in Q1 2021, setting a first-quarter record driven by the flagships, that grabbed most of the earnings.


the highest ten list of highest revenue grossing models in Q1 2021 was dominated by Apple and Samsung. The iPhone pro max captured the highest revenue within the industry, followed by the iPhone 12, iPhone twelve pro, iPhone 11, and {also the} S21 ultra 5G.






In some regions, customers most well-liked to shop for higher variants of the devices. The iPhone 12 Pro max was the popular model within the USA. The S21 ultra 5G also had more sales over the lower variants in the US and Europe. The S21 series, which was launched at cheaper prices than the S20 series, was also supported by sturdy carrier promotions.


With the exception of the iPhone 11 and iPhone SE 2020, all the models in the list were 5G capable. 5G has currently become a standard offering within the premium section.


The top ten highest revenue grossing models captured about 46% of the world smartphone revenues, which are a great deal more consolidated than the volumes, wherever the top 10 popular models captured solely 21% of the global smartphone volumes. This conjointly indicates the benefits of being available in the premium segment (>$400), which contributed to 65% of the global smartphone revenues in Q1 2021.


The importance of the premium segment in terms of revenue contribution is one in every one of the explanations several Chinese OEMs, like OPPO, Vivo, and Xiaomi, are eyeing it. coming into the premium section conjointly unlocks access to customers who doubtless have the next period value.


Analysis by Volume


In terms of volume, the iPhone 12 was the highest-selling model in Q1 2021, followed by the iPhone 12 pro max and iPhone 12 Pro. sturdy 5G upgrades among the iOS base, repressed demand, and also the upshot of Apple’s demand because of the late launch were a number of the factors driving the volumes for Apple.


The iPhone 11 captured the fourth spot because it remains a well-liked selection for users trying to find lower-cost Apple devices and in markets like the Republic of India wherever 5G services are still elusive.


in contrast to the revenue list, the amount list conjointly features devices from the more affordable segment. The volumes for the Redmi 9A were driven by its sturdy performance in China and India, whereas the Redmi 9 performed well within the South East Asian market.


The strong performance of the Redmi 9A, Redmi 9, and Redmi Note 9 helped Xiaomi maintain its place in the sub-$150 worth band globally, capturing a 19% share in the segment.


Samsung was the sole alternative OEM featuring in the top ten list. The Galaxy A12, A21S, and A31 captured the seventh, ninth and tenth positions respectively. The volumes for these models were driven by the MEA, India, and LATAM markets.


The models helped Samsung lead the $150-$250 worth band, capturing 28% of its volumes. Notably, the $150-$250 band was conjointly the very best volume grossing section globally.







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